SURVEYTAINMENT

SURVEYS DURING WHICH OUR PANELISTS LOSE TRACK OF TIME

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The internet offers many exciting possibilities in the area of market research and opinion polling. At the same time, one should never forget the features unique to the internet as it is used for online research studies, in order to maintain methodological control over the results.

No other medium exhibits such significant and continual change in use behaviour than the internet. For this reason, survey techniques must be adapted to use behaviour on an ongoing basis.

Our Surveytainment approach keeps abreast of internet use behaviour that is constantly in flux:

  • Ongoing further development of question types based on the most recent social
    science results and programming techniques
  • Focus on intuitive comprehensibility and usability of the survey forms
  • Ongoing methodological verification and optimisation
  • Project-specific consultation on the conception and dramaturgy of survey forms

 

Modern survey techniques are necessary in order to ensure that respondents pay attention to the questions being asked and enjoy what they are doing. Our Surveytainment approach allows your study to meet these requirements.

Take a look at our demo survey: we're confident you'll be impressed by the possibilities of modern and sensible design of survey forms:

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