PANEL RECRUITING AT ODC

PARTICIPANT BACKGROUND IS A SIGNIFICANT FACTOR INFLUENCING QUALITY

Our sophisticated recruiting process is decisive in achieving high response quality and excellent panel performance.

Panelists are subject to a range of controls before participating in any survey: this is how we guarantee a responsive and reliable panel capable of supplying market research results.

Active recruitment, i.e. participation in the panel is only possible by invitation!
Broad recruitment base via a range of sources (online/offline)
Continuous ranking of recruitment partners using key performance indicators (mortality rates, response rates …)
Validation of participants: double opt-in and duplicate check
Profiling participants: it is necessary to input basic information in order to activate

Every step in the recruitment process is always recorded and remains completely transparent.