PANEL RECRUITING AT ODC
PARTICIPANT BACKGROUND IS A SIGNIFICANT FACTOR INFLUENCING QUALITY
Our sophisticated recruiting process is decisive in achieving high response quality and excellent panel performance.
Panelists are subject to a range of controls before participating in any survey: this is how we guarantee a responsive and reliable panel capable of supplying market research results.
- Active recruitment, i.e. participation in the panel is only possible by invitation!
- Broad recruitment base via a range of sources (online/offline)
- Continuous ranking of recruitment partners using key performance indicators (mortality rates, response rates …)
- Validation of participants: double opt-in and duplicate check
- Profiling participants: it is necessary to input basic information in order to activate
Every step in the recruitment process is always recorded and remains completely transparent.
Learn more about our recruitment procedures!