PANEL MANAGEMENT AT ODC
HOW YOU DEVELOP A FEELING FOR QUALITY
Every decision companies make can only be as good as the knowledge on which it is based. And, every statistical evaluation can only be as good as the data on which it is based. That’s why at ODC Services, our primary focus is on the responses given by the people on our panel.
We implement a diverse range of panel maintenance and administration measures so that our panelists want to participate in the surveys and respond with care:
Our high quality standards and the careful maintenance performed by our qualified staff pay off: above-average response rates, high panelist loyalty and satisfaction, as well as the highest response quality – all our clients enjoy these advantages for their market research projects.
Innovative panel management results in valid data!