ODC PANELIST MOTIVATION SCORE©
MOTIVATED PARTICIPANTS PROVIDE VALID RESULTS
The best guarantee for reliable survey responses is the right motivation for participants.
Persistent frustration has the same negative effect on the data as excessive or misplaced enthusiasm. This is why a balanced panel forms the basis for valid survey results.
Our Panelist Motivation Score© employs a sophisticated scoring system to ensure that each panelist receives the surveys that correspond to their personal degree of motivation. This means that the panelists respond more impartially and are more satisfied overall.
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Continuous measurement of motivation using various parameters
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Daily motivation assessment using the scoring system
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Quality assurance in studies: taking motivation into account during project work
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Unmotivated participants are taken aside to increase their desire to participate
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Sustainable panel management: research into causes and prevention
There are a plethora of reasons to participate in a survey. Our Panelist Motivation Score© gives you the assurance that the various motivations of participants are kept track of methodically. This increases desire to participate in the panel, which ultimately makes your results more meaningful.
Highest data quality through permanently motivated survey participants!
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