ODC DYNAMIC PROFILES©
KNOWING AND APPRECIATE ONE’S PANELISTS
We are convinced that the values we bring to our relationships with panelists are reflected in the quality of their responses. How better to illustrate this than through a personalised approach tailored to the individual circumstances of the respondents?
With Dynamic Profiles© the basic variables and profile data of our panelists are continuously maintained and kept up to date. This allows us to more quickly identify the desired target group in our panel and invite the appropriate individuals to participate in your study:
- Last-minute profiling of the panel for specific target groups is available
- Profile data remains current even for characteristics that change quickly
The more accurately the target group can be selected in advance, the less random samples must be used. For our panelists, this means:
- Lower likelihood of negative survey participation (“screen-outs”)
- Higher satisfaction with membership on the panel
- High motivation to participate in a study
- Improved performance on the panel
- Increased response quality
The better we know our panelists, the more precisely we can select them for your study and provide a positive survey experience.
With ODC Dynamic Profiles© we can do exactly that:
ODC Dynamic Profiles© ensures that the right panelists
are brought in on the right studies!
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SOCIAL MEDIA