We always enjoy reading the thoughts and ideas of our peers in the research world. Naturally this includes many white-papers and articles that result from professional research projects. But we also have a soft spot for the huge amount of passionate bloggers in the market research industry; those, who share their ideas, often from a personal point of view. Their posts can be brief and the ideas behind them might be unfinished but they are no less worthy of our attention. They are published to inspire the industry, to push the discussion ahead and to improve what we’re doing every day.

For that reason we want to share the posts that most inspired us this week. Feel free to join the discussion.

Talent Imitates, Genius Steals: Free Social Listening Tools
A very useful little deck on free social listenting tools, that might help you to find relevant questions when designing a questionnaire.

Relevant Insights: Can Surveys Uncover Cause and Effect?
If you want to understand cause and effect, you need to conduct experiments, which may include surveys as data collection method.

The Green Book: Who’s Responsible for Lousy Questionnaire Design?
Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both?

Cvent: 5 Best Practices for Designing Mobile Surveys
According to research conducted by Litmus, 15% of email opens are on a mobile device. Return Path's research shows 23% of email views occur on mobile devices (up 34% compared to the prior six month period).

AYTM-Blog: Surveying Your Own List - The Pros and Cons of Cheap Wine
This post presents the pros and cons when it comes to choose a source for sampling. Maybe you could use your own list, but probably a panel company would provide better quality.