We want to share the posts that most inspired us this week. Feel free to join the discussion.

Grey Matter Research: More dirty little secrets about online panel research
Although unfortunately our panel is not included in this report, it will give you a great overview about what makes a difference in panel management. There are reliable panels and truly horrendous panels out there – and which one you select for your project can make a huge difference in the quality of the data you get.  If you’re a researcher using (or considering) online access panels, and you’re serious about getting viable results, you need to read this report.

Weber Shandwick: The Company Behind The Brand - In Reputation We Trust
Corporate reputation and brand reputation are now nearly indivisible. The importance of a firm’s reputation matters more than ever and is unifed with the reputation of product brands to create one powerful enterprise brand. Consumers want assurance that their well-earned dollars, yuan, pounds or reais are spent on products produced by companies that share their values.

surveygizmo: How Long Can a Survey Be?
Unfortunately there is no ONE good answer. The “right” number of questions for a survey depends on the survey, the survey audience, and your resources for acting on the information received.

cvent: Where to Place your Open-Ends
Open-ends allow survey authors the chance to add color commentary so, in my professional opinion, they do have a place, but the location is up to debate.

Future of Insights: Aesthetics, Data Visualization, etc.
Aesthetics and knowledge compression via “infographics”, “data visualization” and good design will quickly become a make-or-break differentiator for both suppliers and departments.

The Green Book: What’s the difference between Consumer Insights and Market Research?
Anglo-American Marketing is invariably infused with Insights. Large pockets of  Europe still haven’t really got there yet – and it’s more, in my view than just a translation challenge, with Market Research translating simply and Consumer Insights really posing a language challenge.